Back Car Sales Down 18 Percent During April 2015

09.21 Honda , Honda Mobilio 0 Comments

The downward trend in the national automotive market continued in April 2015. The Indonesian Automotive Industry Association (Gaikindo) scored penjualaan cars in the fourth year only 81 600 units, dropped as much as 18 percent compared to the previous month's sales total 99 410 units.

Cumulatively, sales of four-wheel vehicles in Indonesia in January-April 2015 as many as 363 945 units or 16.3 percent decrease compared to the same period in 2014.

Throughout April, almost all brands of vehicles in the country to pave the negative sales. Except Peugeot is still rising despite the amount is not significant, namely from 3 units in March to 7 units.

For total from January to April, only Honda and Peugeot are still growing sales respectively 12.2 percent and 4.5 percent. While other brands car sales plunged.

Based on market share, Astra continues to dominate the national automotive market even though the percentage is down. Gaikindo noted, Astra Group with six vehicle brands besutannya until April controlled 50.4 percent of the national automotive market, down compared to the April 2014 which amounted to 53.1 percent.

Toyota so far so pemuncak market, although its dominance is reduced after sales fell in April by 5.6 percent compared to March or minus 24.3 percent in January-April 2015 compared to the same period in 2014.


Despite the monthly sales data shows Toyota's market share rose from 32 percent in March to 36.9 percent in April, but the cumulative first four months of 2015 its share fell to 31.8 percent from 35.2 percent in January-April 2014.

Unlike the case with his group mates in the Astra, Daihatsu it increased its market share both on a monthly basis and cumulatively from January to April. When in March 2015 Daihatsu dominate the market 16.4 percent, the statistics recorded an increase in April to 18.2 percent. Similarly penguasaaan total market from January to April 2015, the figure rose to 16.5 percent from 15.4 percent in the same period last year.

Main competitors

Honda is currently a competitor Astra fastest growing. Mobilio presence in the MPV segment, the Honda significant boost sales in the last four months. Although in April Honda's market share shrink from 14 percent in the previous month to 13 percent. But overall, from January to April 2015, the Honda market share increased to 15.1 percent from January-April 2014 that only 11.3 percent.

Besides Daihatsu and Honda are growing positively, the cars of other brands follow the lead of Toyota in which the control of market eroded by melandainya sales.